We are done with safe and predictable.

Our designs have character and attitude.

We ride the same line we live on: fast, direct, and never afraid to stand out.

This is not fashion pretending to be performance.

It is cycling kit built by people who live it every day. We are not outsiders trying to play the part.

We ride. We race. We grind through city traffic and hammer open roads before most people hit their first coffee.

Sticker slap on NYC subway make a collage of various stickers like graffitt tags

We are a small NYC crew of bike people who have been riding, racing, crashing, fixing, and obsessing over bikes for longer than most riders have been clipping into pedals. Our background runs deep in the custom cycling clothing world. Design, production, fit, materials, the whole ecosystem. This is not a hobby. This is what we do.

Between all of us, we have shaped kits for teams, clubs, shops, events, weeknight warriors, and riders who live for that final lap bell. If you have been around the criterium scene for a while, there is a good chance you have already worn something we designed, made, or quietly helped bring to life. Our fingerprints are all over this industry, even when our names are not.

We come from design rooms, race start lines, service courses, and the back-end operations that make good gear show up where it belongs. We know what works, we know what fails, and we know how to build clothing that holds up when the pace goes from calm to chaos.

If you already know us, then you know the level of detail and care we bring. If you do not, you probably should. Reach out and say hello. You might end up riding in better gear than you expected.

YOUR VIBE OUR HUSTLE